Day Cooper Day - Pensions that fit you

Is your pension a partner in your business?

Say hello to pensions with a fresh slant.

Welcome to Day Cooper Day.  We help business owners make the most of their pensions.

We specialise in Small Self Administered Pension Schemes, SSASs, pensions that help businesses grow.

Find out why a SSAS would benefit you.

Our approach allows you to manage your contributions and investments very flexibly.

Who we are

The Founders

Sonia Day

Sonia Day

Managing Director
+44 (0)203 078 9641

Find out more about Sonia


Sonia Day

Business development /Client portfolio /Recruitment

Deals with financial advisers and accountants nationally, with a specific focus on London, South East and the Midlands.


I have been working with financial advisers, accountants and solicitors to help their owner managed business clients make full use of their pensions since 1999. I work with clients across numerous sectors including media, property and professional services to help structure property purchases and loans back to their companies.


I studied Mathematics at the University of Warwick and hold the Diploma in Financial Planning from the Chartered Insurance Institute.

Email Sonia

Tom Cooper

Tom Cooper

Operations Director
+44 (0)203 651 6984

Find out more about Tom


Thomas Cooper

Head of Technical /Compliance /Due Dilligence /Finance /IT


I have been working in the UK pensions industry since 2002.
I have previously worked for KPMG and Aon Hewitt before joining with Sonia and Patrick to found Day Cooper Day.
I have written and edited chapters for the Pensions Pocket Book, a widely used reference book in the pensions industry.


I'm a Fellow of the Institute and Faculty of Actuaries and hold a Masters degree in Mathematics from the University of Bath.

Email Thomas

Patrick Day

Patrick Day

+44 (0)203 542 8489

Find out more about Patrick


Patrick Day

Business development /Key relationship management

Deals with financial advisers and accountants nationally, with a specific focus on London, South East and the South West


I have been working in the pensions industry since 2002. I work closely with financial advisers to provide innovative and cost effective SSAS solutions for their owner-managed business clients. My focus is to simplify the process for loan arrangements between the pension scheme and sponsoring company and to take the stress away from the adviser when purchasing commercial property.


I studied Maths with Management at University College London and achieved a Distinction in the Private Client Investment Advice and Management Certificate with the Chartered Institute for Securities and Investment.

Email Patrick

The Team

What you can do

Here are just some of the ways a SSAS can help your business.

Turkish Magic Carpets

Nick and Yousef discovered how they could save corporation tax and keep cash in their business

Big Cats Productions

Sarah recovered corporation tax that she had already paid without tying up funds in unfamiliar investments

Apples and Pears

Geoff and Emily found the advantage of a totally independent SSAS provider who doesn’t sell investment products

Tall Building

Navin, Richard and Elaine funded a business property by unlocking the value of existing pension arrangements – and saved money in the process…

Unchained Gold

Harry and Ivan separated their company’s investments from its trading business and minimised their corporation tax for many years


Claudia discovered how to use the cash in her business to buy a holiday home without paying income tax on dividends and saving corporation tax

There are many more ways that a SSAS can help your business. Contact us to chat about how we can help.

News and views

Join The Team

by Day Cooper Day

Day Cooper Day is a dynamic Shoreditch based company.  We are seeking talented, confident and...
Read More

Read more

Find us:

via email:

Day Cooper Day

51 Scrutton Street

View in Google Maps